FEATURE｜EDUCATION
Leading Digital Hollywood’s
new curriculum.
At Digital Hollywood’s invitation, our CEO Daisuke Nagasawa served as Curriculum Director of its Digital Communication Artist (DCA) program and led the new curriculum launched in April 2011. He still lectures at educational institutions and brings that experience to A&S’s training programs and school.
OVERVIEW
What we did
Digital Hollywood, a pioneer in training digital creators in Japan, overhauled its curriculum in 2011. Invited from outside the school as a partner, Nagasawa rebuilt the program around a new goal: moving from classes that teach software to classes that develop creators who think strategically about what to communicate and how.
- Role
- Curriculum Director, Digital Communication Artist (DCA) program
- Period
- Appointed in 2010; new curriculum launched April 2011
- Scale
- A two-year program of about 1,400 class hours
- Format
- Weekend intensive track so working adults can study
- Topics
- AR, smartphones, digital signage, social media and other cutting-edge fields of the time
CURRICULUM
Three pillars of the curriculum
Thinking over
software skills
Classes shifted from learning software to design theory, ideation and strategy. Basic Photoshop and Illustrator skills moved to on-demand lessons students take at their own pace.
Expression not tied
to any one device
Using AR, smartphones, digital signage and social media as material, students learned how to communicate with people without depending on a particular device or medium.
Creators who can
compete globally
The goal was talent that can work internationally and compete with creators overseas, with a weekend intensive track so working adults could keep their jobs while studying.
MESSAGE
The idea behind the curriculum
We see building a carefully crafted strategy
Daisuke Nagasawa (from a 2010 interview in Gizmodo Japan, translated)
as a central part of the curriculum.
LECTURES
More teaching experience
Annual lectures at SANNO University
As a certified Master Web Analyst of the Web Analytics Consultants Association, Nagasawa lectures at SANNO University every year, teaching students how to improve web results with data.
Instructor at Digital Hollywood
He also teaches in Digital Hollywood School’s Video Creator program, guiding each student on how to keep sharing video with audiences overseas.
Appointed Curriculum Director of Digital Hollywood’s DCA program
The new curriculum launched
Lectures at SANNO University, teaching at Digital Hollywood School, corporate AI training, and running the Generative AI Management Master Academy
Sources (Japanese): Gizmodo Japan, Digital Hollywood feature (Nov 2010) / Digital Hollywood School instructor profile / Web Analytics Consultants Association profile
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