FOR OVERSEAS BRANDS

Japan Market Entry &
Exclusive Distribution

Bringing proven crowdfunding products to Japan—in partnership with NEW BRIDGE Co., Ltd.

A&S helps overseas brands that have succeeded on Kickstarter, Indiegogo, Wadiz, zeczec, flyingV, and other platforms launch and grow in Japan as their exclusive distributor.

People crossing the Shibuya scramble crossing in Tokyo, seen from above

PARTNER

Our Partner

NEW BRIDGE Co., Ltd.

Nihonbashi, Tokyo, Japan · Representative Director: Masakazu Kamioka · Website ↗

Since 2020, Masakazu Kamioka and his team have been bringing hit products from overseas crowdfunding platforms to Japan and selling them to Japanese customers.

A&S works with NEW BRIDGE on Japan-focused sales strategy, negotiations with manufacturers, and running crowdfunding campaigns in Japan.

Examples of Japanese crowdfunding projects by NEW BRIDGE and its partners (Makuake)

Links open project pages on Makuake (in Japanese).

TRACK RECORD

Track Record & Network

We don’t only bring products into Japan—we also sell Japanese products to the world. Our cross-border e-commerce experience and our network with the Tokyo Metropolitan Government support every launch we run in Japan.

Cross-border e-commerceAmazon

Amazon storefronts for Japanese fruit and vegetables in Singapore, the U.S., and the U.K.

Commissioned by the Japan Fruit and Vegetables Export Promotion Council (J-FEC), A&S built dedicated storefronts for Japanese fruit and vegetables on Amazon in Singapore, the United States, and the United Kingdom, and ran overseas sales and promotion through e-commerce. The project was part of a national program to strengthen the export of Japanese agricultural products.

Client
Japan Fruit and Vegetables Export Promotion Council (J-FEC)
Project
Building marketplaces on existing e-commerce platforms
Contract
April 2024 / JPY 50,160,000 (incl. tax)
Markets
Amazon Singapore, Amazon U.S., Amazon U.K.
Milestone
Amazon Singapore storefront officially opened (March 2025)

Source: J-FEC news and contract listings (in Japanese) ↗

Tokyo Metropolitan GovernmentStartup events

Official partner of Tokyo Innovation Base (TIB)

A&S is an official TIB Partner and TIB KIDS Partner of Tokyo Innovation Base, the startup hub run by the Tokyo Metropolitan Government in Yurakucho, central Tokyo. TIB brings together startups, investors, and large companies from Japan and overseas, and TIB Partners plan and run events and programs for startups in cooperation with the Tokyo Metropolitan Government.

This means we can also organize events in Tokyo together with startups—such as product showcases and networking sessions—to help introduce your brand to the Japanese market.

Source: Tokyo Innovation Base — TIB Partners ↗

WHAT WE DO

What We Take Care Of

You focus on your product. We take care of what it takes to sell it in Japan—starting with pre-orders, so you can enter the market with low risk.

Your product

Proven on Kickstarter, Indiegogo, Wadiz, zeczec, flyingV, and more

A&S × NEW BRIDGE

Localization, certification, import, and launch in Japan

Japanese customers

Makuake and CAMPFIRE first, then Amazon, Rakuten, and retail stores

Pre-sales on Japanese crowdfunding

We launch your product on Makuake or CAMPFIRE, Japan’s leading crowdfunding platforms. Because backers pre-order, you don’t have to carry inventory risk.

Japanese campaign & promotion

We prepare and run your Japanese project page, photos and videos, advertising, and social media.

Certification support

We help you obtain the certifications required in Japan, such as Giteki (radio equipment) and PSE (electrical safety).

Import, customs & delivery

We handle importing, customs clearance, inspection, and domestic shipping, working with our logistics partners.

Customer support in Japanese

We take care of customer inquiries and support in Japanese.

Retail & e-commerce expansion

After crowdfunding, we expand sales to Amazon, Rakuten, Yahoo! Shopping, consumer electronics retailers, and more.

FLOW

How It Works

01

Contact

Tell us about your product and your plans for Japan.

02

Online meeting

We talk through your product, the Japanese market, and how we would approach it.

03

Exclusive distribution agreement

We agree on the terms for exclusive distribution in Japan.

04

Sample & Japanese crowdfunding launch

We review samples, prepare the campaign, and launch on Japanese crowdfunding.

05

Retail & e-commerce expansion

We grow sales through online marketplaces and retail stores across Japan.

ABOUT

About A&S

A&S Inc. is a Tokyo-based company founded in 2010. We develop games for Nintendo Switch and PC (Steam), build business systems, and run the Generative AI Management Master Academy, an AI school for business leaders.

Company
A&S Inc.
Representative
Daisuke Nagasawa, Representative Director
Address
3-41-12-103 Honmachi, Shibuya-ku, Tokyo 151-0071, Japan

Let’s bring your product to Japan.

Tell us about your product and your plans for Japan. We’ll get back to you within two business days.

Email: info@artandstrategy.co.jp
3-41-12-103 Honmachi, Shibuya-ku, Tokyo 151-0071, Japan

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