CREATIVITY × TECHNOLOGY × STRATEGY
The power to captivate
moves business.
A&S is a creative-tech company. We combine design that draws people in—honed through game development for Nintendo Switch and Steam—with web and AI expertise to help businesses with marketing, DX, and talent development.
Selected Clients
NTT EastNTT ADBANDAIDigital HollywoodUniversity of TsukubaJ:COMJICA, and more
WHO ARE WE?
About Us
Expression that resonates,
honed in entertainment,
turned into business results.
Founded in 2010, A&S is a creative-tech company. Our team brings together creators who have won advertising and design awards in Japan and abroad. Beyond planning and developing content, we write for specialist magazines such as MdN and Web Designing, and provide curricula to Digital Hollywood and other educational institutions.
In 2016, the Tokyo Metropolitan Government certified our Management Innovation Plan in recognition of the originality and novelty of our business.
SERVICES
Services
CREATIVITY
Web Design & Development
Websites that get found—designed for the AI era.
We look beyond Google search to AIO (AI search optimization)—getting your business cited in answers from AI tools like ChatGPT and Gemini—and support you end to end, from planning and architecture to design and ongoing operation.
- Site architecture built backward from your marketing goals
- AIO (AI search optimization)
- Ongoing support and improvement after launch
TECHNOLOGY
Game & App Development
From remastered classics to games that teach.
We develop games and apps for Nintendo Switch and Steam. From porting beloved classic titles to business games that teach management, we handle everything from planning to development.
- Game development for Nintendo Switch
- Game development for Steam
- App development
STRATEGY
DX & AI Strategy / Training
Building teams that truly put AI to work.
From DX strategy to IT education and in-house training programs, we’ve got you covered. Drawing on the know-how we’ve built running the Generative AI Management Master Academy, we design training that takes root in the workplace.
- DX strategy planning
- IT education and in-house training programs
- Generative AI training (GUGA Official Ambassador)
WORKS
Our Work
Medarot Classics Plus
A beloved series, now on Nintendo Switch.
A Nintendo Switch release of classic titles from Medarot, the long-loved robot RPG series. A&S took part in its development as a contract developer.
The Leverage Game
Learn world-class business management through play.
A&S developed an online multiplayer version of the business board game by ActionCOACH, which operates in more than 80 countries. Players get hands-on with over 280 marketing strategies and 80+ business strategies as they play. It also works well for corporate training and leadership development.
Other Game Development (Contract)
Ninja JaJaMaru-kun
JaJaMaru’s Great Adventure
Kunio-kun’s Nekketsu High School Dodgeball Club
Kunio-kun’s Nekketsu Athletic Meet
MEET THE WORLD
Websites & Branding (Selected Works)
Toyota Motor Corporation
Official corporate website (global). Ranked No. 1 in the Japan Brand Strategy Institute’s website value ranking.
Kate Spade New York
We handled everything from branding and the website renewal to print design and photography.
Hitachi
We handled UX/UI design and development for the global website.
Hilton
We planned and produced the website for Hilton Japan.
Aprica
We built and operated the brand site and e-commerce site for this baby products brand.
PayPal
We launched the Japan site and planned and produced campaign sites.
Aobaya Co., Ltd.
Mirai no Tsubasa Foundation
LIC Co., Ltd.
Egawa Shoji Co., Ltd.
HR Fabula Inc.
Yamanashi Gakuin University
Bloom Dining Service Co., Ltd.
CELETTA (Branding)
We’ve also built sites for many other companies and organizations, including the TED Japan site and Citibank’s global site.
*Company and product names mentioned are trademarks or registered trademarks of their respective owners.
Public Sector Projects & Partnerships
Japan Fruit and Vegetables Export Promotion Council (J-FEC)
We built storefronts for Japanese fruit and vegetables on Amazon in Singapore, the U.S., and the U.K., and ran e-commerce sales and promotion under a national export-promotion program.
View the project site →
Tokyo Innovation Base (TIB)
As a TIB Partner and TIB KIDS Partner, we work with the Tokyo Metropolitan Government to plan and run events and programs for startups.
TIB Partners ↗
PHOTO BOOKThe Traveling Cats: photo books of cats who explored all 47 prefectures →MESSAGE
Message from the CEO
CEO & Representative Director
Daisuke Nagasawa
Experience built across games and the web,
turned into your next move.
After working at SEGA Enterprises (now SEGA Corporation), Lycos Japan, and IMJ Corporation, Daisuke founded A&S. His work ranges from strategy and project management for large-scale websites to educational curriculum development.
BOOKS
Books by Our CEO
Turning web and AI insights into books.
AIThe Generative AI Startup Bible: Solopreneurs Make It Happen with AI Agents (Expanded & Revised Edition)
Jiji Press Publishing
WebWeb Production & Operations Literacy Every First-Year Professional Needs
Impress
WebStandard Web Literacy
MdN Corporation
ITEnglish Conversation for IT & Digital Workers
Beret Publishing
AI SEMINARS
Generative AI Seminars & Training
Bring new magic
into your world
Generative AI Management
Master Academy
Transform your business with AI—a school built around real-world practice
From how to use AI
to winning with AI-driven management.
Transform your business with AI—a school built around real-world practice
From how to use AI to winning with AI-driven management.
Run by A&S, this is a hands-on AI school for business leaders. It is sponsored by Jiji Press Publishing, and we are also a GUGA Official Ambassador (Exam Prep Course Partner). We offer in-house AI training for companies as well.
Recent Talks & Lectures
Speaking at the Research Institute of Japan, Kagawa Chapter Meeting (Nov 17, Takamatsu)
Speaking at the Aflac Associates Chugoku Block Joint Training Session (Oct 15, Yonago)
Spoke at the Research Institute of Japan, Tottori Chapter Meeting (Sep 7, Tottori)
Full house at the launch lecture for The Generative AI Startup Bible (Expanded & Revised Edition)
CSR
Social Impact
The Traveling Cats &
Rescue Cat Support
For years, CEO Daisuke Nagasawa and Director Tomomi Nagasawa have traveled across Japan with their cats—journeys now captured in three books as The Traveling Cats. All of the cats were adopted as rescues, and today Fuku-chan and Daichi serve as A&S’s “cat employees,” keeping the team relaxed and helping with PR.
As a company, A&S continues to support rescue cats and raise awareness—donating royalties from our photo books and proceeds from photo exhibitions, and supporting charity events for rescue cats.
COMPANY
Company Profile & Access
- Company Name
- A&S Inc.
- Representative
- Daisuke Nagasawa, CEO & Representative Director
- Founded
- 2010
- Capital
- JPY 10 million
- Address
- 3-41-12-103 Honmachi, Shibuya-ku,
Tokyo 151-0071, Japan - Phone
- +81-3-6276-5443
(Weekdays 10:00–17:00 JST) - info@artandstrategy.co.jp
Let’s start with a conversation.
Whether it’s rethinking your website, developing a game or app, or running in-house AI training, we can help—
even if you’re not sure where to start.
Hours: Weekdays 10:00–17:00 (JST)